Procter & Gamble will source $30 million from female-owned businesses in India over the next three years, according to a report in the Economic Times. The initiatives to support women entrepreneurs builds on P&G’s commitment to promote greater gender equality in line with the United Nations’ sustainable developmnet goals.

The company will partner with WEConnect India, a non-profit organization that connects women-owned businesses to qualified buyers to develop capabilities among women entrepreneurs through training and workshops.

“By committing a percentage of our spending to women-owned buisnesses, we are not only doing the right thing for the company, but we are being socially responsible. The impact of our spending with women-owned buisneses helps to stimulate economic growth in communities that are often overlooked,” says Al Rajwani, P&G India sub-continent managing director and CEO.

P&G, in partnership wtih WEConnect, will also organize conferences across the country to address the issues facing women entrepreneurs and sicuss solutions and initiatives for tackling them.